An Article on Nonlinear Waves In Plasmas
Author: Prasenjit Singha
Abstract
A Plasma is a partially or fully ionized gas, where ionization and recombination are balanced to keep the ionized gas to be charge-neutral as a whole. If the charged neutrality is broken, a large electricfieldmaybelocallycreatedtodriveplasmaunstable.Inthissense,charge neutrality (quasi-charge neutrality) is an essential ingredient of plasmas. Plasma, being a collection of charged particles, respond strongly and collectively to electromagnetic fields through long-range Coulomb interaction.
Entrepreneurs Perception Towards Guerrilla Marketing In Small Scale Business with Reference to Chennai City
Author: Dr. K. J. Vinodini
Abstract
Most entrepreneurs would have faced a lot of obstacles while establishing their business specially during their marketing campaigns. Their motive would always focus on creating a stable platform for their business but they sometimes overlook and fail in implementing a effective marketing plan hence creating financial pot holes. While preparing a budget for their marketing activities the entrepreneur tends to invest in marketing activities which are common and do not connect their product to the masses in a effective way. The author firmly believes that by using “The Guerrilla” marketing method in marketing a product has better reach and will help entrepreneurs to enhance their business. The ideas used in Guerrilla marketing are very unique and simple; but are very effective in creating an inroad into customers directly. Though this method of marketing is unconventional but it surely will yield maximum result towards generating a huge database of clients for new business. Hence this study focuses on the success of Guerrilla Marketing techniques in small scale business.
A Secure Mechanism to Supervise Automotive Sensor Network by Client on Smart Phone
Authors: T R Yashavanth, Ravi S Malashetty, V R Udupi
Abstract
This paper presents a proposal on design of a secure client on smart phone to monitor automotive sensor network. Recently, more and more vehicles, such as BMW X5, are connected from outside via smart phone [3]. From smart phone, users can use the internet resources in automotive. Users can monitor the automotives by using their smart phones. When the automotive is moving or stolen by robber, alert information will be reported to users and users can even brake their automotive via smart phone in emergency status by sending control command to the vehicle information gateway. So client software in smart phone is required to monitor the sensor network in automotives. In order to prevent malicious attack on the client software by malicious attackers which are usually the robbers, there should be a mechanism provided to the clients which offers security by considering few criteria’s like power of computation, level of security and consumption of power. This proposed method uses IDEA for the encryption of all the messages since IDEA has high level of security and suitable to implement in software and also demands on computational power is less. Record management set is being suggested for the storage of critical data which is a Java MIDlet based mechanism. Between client software and its gateway a communication management on transaction is also proposed. The verification of the key updating process is verified with model checking in UPPAAL [7].
A Comparative Study of Effect of Sodium Valproate & Flunarizine on Psychomotor Performance in Patients of Common Migraine: a Randomized, Parallel, Open Label, Prospective Observational Study
Authors: Bajaj V A, Turankar AV, Thakre M, Tiple PG, V.M. Motghare
Abstract
Psychomotor performance results from the coordination of sensory and motor system through the integrative and organizational process of brain and central nervous system. Psychotropic drugs may adversely affect work performance which depends on psychomotor activities. Both valproate and flunarizine are widely used drugs in prophylaxis of migraine and they are known to have effect on psychomotor performance. Hence this study was carried out to evaluate the effect of valproate & flunarizine on psychomotor performance in patients of migraine with the help of battery of subjective & objective psychomotor tests over a period of 8 weeks.
A Study on Sooriyanar Temple at Thirumangalakkudi
Authors: S. Chandramohan, Dr. V. Vivakanandan
Abstract
Sooriyanar temple at Thirumangalakkudi is the one and only temple exclusively built for the Navagraha Sooriyan, in the Thanjavur district. This temple is more older than the sun temple at Konark. The presiding deify of the temple is Sooriyan itself. He is present along with his consorts Usha Devi and Saya Devi with in the temple complex, the images of other Navagrahas have been installed. The agamas mentions about the installation and mode of worship of the Navagrahas. There are two types of installation of Navagrahas in Saivite temples called "Agama Prathishtai" and "Vaithiga Prathishtai". In the Sooriyanar temple, the Navagrahas have been installed. The agamas mentions about the installation of Navagrahas in Saivite temple called "Agama Prathishtai" and "Vaithiga Prathishtai". In the Sooriyanar temple, the Navagrahas have been installed as per the Agama Prathishtai having sun in the centre and other Navagrahas as per the same. The Sthala Viruksha of the temple is Vellerukku. The holy tanks are called Sooriya Pushkarani and Cauvery. The following saints namely Parichithu Maharaja, Sidhrangathan, Pruvarasu, Indira, Thoomakethu and Nala. According to inscriptional sources,during the 12th centuiy A.D., this temple was converted into a granite structure by Kulotunga Chola. As a result of the study, there ought to arise a striking contrast between tow "poles" naraely "faith" and "the advancement of science and technology". Any higher religion based on aith has no logical base, where as science and technology is logical oriented. But, the advancement of Sci.jnce and Technology do not have any major impact over the religious oriented life of the people.
A Study of Preferences of Investment Avenues among Working Women in Mumbai Region, India
Author: Dr. Shital Khadakkar-Rasal
Abstract
Financial education enables technical utilization of hard earn income, eliminate financial hardship, enjoy financially protected and secured life, avail good returns on investments ; and overall economic development. The financial literacy significantly contributes to construction and development of sound portfolio management. The proportion of women employment has grown in all fields and gradually mounting higher level positon. Thereby raising their earning potential and outsets eagerness amongst them about financial affairs. This study is conducted with a view to know financial literacy among working women and to investigate and analyses their portfolio management. The study throws light on trends in investment patterns among working women in Mumbai City.
Affinity of Firm’s Profitability and its Working Capital Management: Evidence from Selected Pharmaceutical Companies from India
Authors: Dr. R. Siva Rama Prasad, B. Hima Lakshmi
Abstract
The present paper tries to attempt the effect of working capital management and its impact on profitability of selected pharmaceutical companies. Particularly working capital management (WCM) is one of the most important part of firm’s financing decisions as it is an important key element towards firm’s performance. A current asset comprises working capital of a firm. Current assets are cash and its equivalents, accounts receivables, and inventory items of a firm. A firm’s financial health determines its scope of profitability and survival in the market. An efficient management of working capital will determine the profitability of the firm. A sample of 15 pharmaceutical companies selected to identify the relationship between profitability and its working capital.